Resources for Dealers
Tools for Selling Natural Facing
We’re Here to Help!
Natural Facing is committed to helping its dealers and supporting the entire sales process. Here are some resources to help our dealers promote Natural Facing. Additional resources are available from your regional territory manager.
Get to Know Your Representative
Our regional territory managers provide dedicated support to our dealers.
Chris McCloud
Sales Manager
Chris has over 25 years of experience in architectural sales, construction, showroom operations, interior design, and project management. Chris worked for national home builders and large design firms before project managing high-end home renovations and eventually starting his own interior design firm.
Chris lives outside Philadelphia with his wife Ali, two sons, and a French Bulldog. Outside of work Chris loves BBQ, biking, and watching Giants football.
Help Customers Make an Educated Decision
Answers Their Questions
- Explaining the difference between manufactured and natural stone veneer
- Describe the different stone veneer styles
- Guide them on choosing the best stone veneer
Help Them Visualize the Product
- Order additional display boards* to show the full Natural Facing product line and have extras for lending to customers
- Request a sample* for a field panel, available at no charge for large orders
- Install a vignette in your yard with discounted materials*
*Pricing and restrictions vary based on dealer status and project scope. Contact your representative for full details.
Educate Yourself and Your Customers
Natural Facing team members and partners offer a variety of continuing education courses and seminars. Choose from one of our existing classes or request a customized seminar specific to your needs.
Stay In Touch Throughout Ordering
Estimating Quantities
Reach out to your territory representative to discuss the specifics of the project.
Placing Orders
Send POs to [email protected] and copy your territory manager.
Logistics & StoneTracker
[email protected]
866-369-8952×5
You’ll always know the status of your order with StoneTracker. These proactive order updates help dealers communicate with their customers:
Show them the Stone
Seeing the stone in person helps customers appreciate the natural beauty and color variation of real stone. In addition to our displays and sample boards, installing a vingette is a great way to showcase Natural Facing. Dealers who stock Natural Facing benefit from the ability to show a full range of the stone and provide immediate delivery.
Natural Facing provides dealers with either an interior or exterior display at no cost. Talk to your representative about additional displays and sample boards. Incentives are available for vignettes and stocking real stone veneer.
Exterior Displays
Showcase our blends in your stone yard with an exterior display. Real stone veneer withstands all environments.
Interior Displays
Let your customers escape the elements and shop real stone veneer from inside your showroom.
Sample Boards
Whether you want to feature more stones or have extras on hand for lending to customers, additional sample boards are available upon request.
Vignettes
Dealers recieve discounted material for installed vignettes. Build a Natural Facing sitting wall, update the exterior of your building, or install fireplace.
Stock Stone Veneer
A full palette helps customers visualize the natural beauty and color variation of real stone veneer. You can also sell on the spot.
Banners
All Natural Facing dealers are provided either an interior or exterior display. Talk to your representative about additional displays.
Feather Flags
All Natural Facing dealers are provided either an interior or exterior display. Talk to your representative about additional displays.
StoneSelector
Whether you want to feature more stones or have extras on hand for lending to customers, additional sample boards are available upon request.
Tradeshows
Borrow Natural Facing displays and get branded collateral for industry events and home shows.
Get the Word Out & Stay Top of Mind
If you want repeat business, you need to stay top of mind with your customers. Sharing engaging content and grabbing their attention is critical to promoting your brand and the products you carry. Natural Facing collateral is designed for adding your company’s information. We also provide ready-to-post social media content and actively promote our dealers on our social media. Send us photos of finished jobs to be featured.
Distribute Branded Materials
Give your customers something to look at after they leave the showroom. Our brochures and rack cards are designed for dealers to add their information.
Stay Active on Social
Each quarter, Natural Facing provides dealers with ready-to-post social media content. Contact your representative if you aren’t recieveing our dealer newsletter.
Share Your Photos
Whether you want to feature more stones or have extras on hand for lending to customers, additional sample boards are available upon request.
Dealer Newsletter
This is the best way for dealers to stay up-to-date on all things Natural Facing. Our dealer newsletter distributes new collateral, product updates, social media posts, and other resources for selling Natural Facing. Ask your regional manager to be added to the list. Multiple contacts per location are encouraged to sign up.
Like Us
Follow our social media channels for design inspiration and education. It’s also a great place to find additional content to share on your social channels.
Download Our Lookbook
Be the first to know about new stone blends, special offers, and other Natural Facing news.
Not on Instagram?
Join Our Mailing List
Nothing Beats Natural Stone.
Choose Natural Facing real stone veneer for its durability and timeless beauty. Our stone quality and customer service are unmatched.
Contact Information:
866-369-8952
[email protected]
Office Location:
7101 Dorsey Run Road
Suite 200
Elkridge, MD 21075
Mailing Address:
PO Box 5396
Baltimore, MD 21209
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