Resources for Dealers

Tools for Selling Natural Facing

We’re Here to Help!

Natural Facing is committed to helping its dealers and supporting the entire sales process. Here are some resources to help our dealers promote Natural Facing. Additional resources are available from your regional territory manager.

Become a Natural Facing Dealer

Support a Customer

Get Marketing Materials

Request Samples

Installation Guides

Get to Know Your Representative

Our regional territory managers provide dedicated support to our dealers.

Chris McCloud

Sales Manager

Chris has over 25 years of experience in architectural sales, construction, showroom operations, interior design, and project management. Chris worked for national home builders and large design firms before project managing high-end home renovations and eventually starting his own interior design firm.

Chris lives outside Philadelphia with his wife Ali, two sons, and a French Bulldog. Outside of work Chris loves BBQ, biking, and watching Giants football.

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chris@naturalfacing.com

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866-369-8952 ext. 3

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267-854-7185

Supporting a Customer Purchasing Natural Facing

Our dealers are responsible for supporting architects, designers, builders, masons, and property owners with the sale of Natural Facing. We’re here to support the dealers with the resources they need to help.

Help Customers Make an Educated Decision

Answers Their Questions

Explaining the difference between manufactured and natural stone veneer
Describe the different stone veneer styles
Guide them on choosing the best stone veneer

Help Them Visualize the Product

Order additional display boards* to show the full Natural Facing product line and have extras for lending to customers
Request a sample* for a field panel, available at no charge for large orders
Install a vignette in your yard with discounted materials*

*Pricing and restrictions vary based on dealer status and project scope. Contact your representative for full details.

Request Samples

Educate Yourself and Your Customers

Natural Facing team members and partners offer a variety of continuing education courses and seminars. Choose from one of our existing classes or request a customized seminar specific to your needs.

Stay In Touch Throughout Ordering

Estimating Quantities

Reach out to your territory representative to discuss the specifics of the project.

Placing Orders

Send POs to orders@naturalfacing.com and copy your territory manager.

Logistics & StoneTracker

Stonetracker@NaturalFacing.com
866-369-8952×5

You’ll always know the status of your order with StoneTracker. These proactive order updates help dealers communicate with their customers:

Natural Facing Marketing Resources

Customers are increasingly doing research online and making purchase decisions without ever stepping foot in a stone yard. From the showroom to the cloud, these resources are designed to help you promote Natural Facing.

Show them the Stone

Seeing the stone in person helps customers appreciate the natural beauty and color variation of real stone. In addition to our displays and sample boards, installing a vingette is a great way to showcase Natural Facing. Dealers who stock Natural Facing benefit from the ability to show a full range of the stone and provide immediate delivery.

Natural Facing provides dealers with either an interior or exterior display at no cost. Talk to your representative about additional displays and sample boards. Incentives are available for vignettes and stocking real stone veneer.

Exterior Displays

Showcase our blends in your stone yard with an exterior display. Real stone veneer withstands all environments.

Interior Displays

Let your customers escape the elements and shop real stone veneer from inside your showroom.

Sample Boards

Whether you want to feature more stones or have extras on hand for lending to customers, additional sample boards are available upon request.

Request Samples

Vignettes

Dealers recieve discounted material for installed vignettes. Build a Natural Facing sitting wall, update the exterior of your building, or install fireplace.

Stock Stone Veneer

A full palette helps customers visualize the natural beauty and color variation of real stone veneer. You can also sell on the spot.

Promote the Brand

Don’t let Natural Facing be the “best kept secret” in your showroom. Draw extra attention to the brand with banners and feather flags. Interact with customers using StoneSelector. Have our stone on display at local tradeshows.

Banners

All Natural Facing dealers are provided either an interior or exterior display. Talk to your representative about additional displays.

Feather Flags

All Natural Facing dealers are provided either an interior or exterior display. Talk to your representative about additional displays.

StoneSelector

Whether you want to feature more stones or have extras on hand for lending to customers, additional sample boards are available upon request.

Order StoneSelector

Tradeshows

Borrow Natural Facing displays and get branded collateral for industry events and home shows.

Get the Word Out & Stay Top of Mind

If you want repeat business, you need to stay top of mind with your customers. Sharing engaging content and grabbing their attention is critical to promoting your brand and the products you carry. Natural Facing collateral is designed for adding your company’s information. We also provide ready-to-post social media content and actively promote our dealers on our social media. Send us photos of finished jobs to be featured.

Distribute Branded Materials

Give your customers something to look at after they leave the showroom. Our brochures and rack cards are designed for dealers to add their information.

Stay Active on Social

Each quarter, Natural Facing provides dealers with ready-to-post social media content. Contact your representative if you aren’t recieveing our dealer newsletter.

Share Your Photos

Whether you want to feature more stones or have extras on hand for lending to customers, additional sample boards are available upon request.

Stay Informed

If you want repeat business, you need to stay top of mind with your customers. Engaging content is critical.

Dealer Newsletter

This is the best way for dealers to stay up-to-date on all things Natural Facing. Our dealer newsletter distributes new collateral, product updates, social media posts, and other resources for selling Natural Facing. Ask your regional manager to be added to the list. Multiple contacts per location are encouraged to sign up.

Like Us

Follow our social media channels for design inspiration and education. It’s also a great place to find additional content to share on your social channels.